Not only is the 2023 KitchenAid Senior PGA Championship designed for golf fans to enjoy, it’s also a destination for food enthusiasts to savor. The KitchenAid Fairway Club, located behind the Fields Ranch East 9th green, offers an opportunity for spectators to observe cooking demonstrations, ask renowned chefs their culinary questions, and get tips on kitchen design techniques from the experts.

KitchenAid is the mastermind behind the extremely popular Fairway Club, which is being used this week to host live cooking demonstrations, kitchen design Q&A’s and appliance demonstrations during the Championship. Fans will agree—it’s a must-see destination.

“One of the best parts of the KitchenAid Fairway Club is witnessing the excitement of the fans as they interact with our talented chefs,” said Deb O’Connor, Director of Community Relations at Whirlpool Corp. “We give cooking enthusiasts of all levels the rare opportunity to get up close and personal with the experts who are ready and willing to answer their culinary and design questions.”

This marks the 13th year that KitchenAid has partnered with the PGA of America for the Senior PGA Championship, and have served as the title sponsor for the last seven. This year, the partnership celebrated the grand debut of PGA Frisco and Fields Ranch East to a worldwide audience.

“We’re really excited to be here in Frisco, the new Home of the PGA of America, as we celebrate this historic brand and the start of its new beginning,” said O’Connor. “KitchenAid is also a historic brand that is always innovating to better serve our consumers, so there are a lot of natural synergies that exist for us in this relationship.”

Celebrity chef Scott Conant hosted one of the cooking demonstrations on Friday in front of a packed Fairway Club audience, sharing his love for the culinary arts with an enthusiastic live audience.

“When I was growing up in Germany, the only professional chefs on TV were Juila Child and Jacques Pepin,” Conant said. “So, it’s very special that I get the opportunity to be able to show my cooking skills in front of a live audience, who are able to ask questions and get to learn more about cooking.”

“When I first came into Frisco last week, the Fairway Club was just a glass tent,” added O’Connor. “I thought, ‘This is really big, I don’t know if we’ll be able to fill it. Then, we started building it, creating our designer kitchen and our product demonstration booths, and now, it’s jam-packed—not just with our appliances but with people. It’s really exciting to see Scott Conant come in and draw such a huge crowd.”

At the end of this weekend, golfers and cooking enthusiasts might realize that they have more similarities than differences.

“The way I look at it, both golf and cooking are really about getting together with people that you love,” O’Connor said. “Whether it’s your family or your friends, you gather and have a good time, you laugh together, and you learn together. It doesn’t matter if you're in the kitchen or if you’re on the golf course, it’s all about those connections you make.”

The Fairway Club hosts more live guests on Saturday, including HGTV’s design extraordinaire Jasmine Roth and local chef Earnest B. Morgan of Earnest B’s BBQ & Catering Company.

“Our guests this year have come prepared with a variety of insights and recipes to share, and each dish is better than the last,” added O’Connor. “We love seeing them experiment with our KitchenAid products in our demonstration kitchen, and we hope fans leave here feeling inspired to go home and do the same.”

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